Social Media Experts …

Many people claim to be social media experts. But if it takes a few hours a day, 6-7 days a week, to become an expert over about 10 years, doesn’t that make everyone under the age of 30 or so a social media expert?

Marketing Profs Daily Fix: How Long Does It Take to Become a Social Media Expert?

Seems to me that remains one of the major challenges of social media marketing. The Zeitgeist is always just a little bit ahead of you. Which, of course, also explains the huge potential in social marketing - if you can tap in.

More reading material from Forbes:

Skittles’ Stupid Social Media Trick
Twitter Land: Does Your Brand Belong There?

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